What Steps Do We Take to Safeguard Your Privacy Data?
This policy explains what the Rap-It-Up campaign collects, why we collect it, and the choices you have over your own information.
Introduction
Last updated: March 2024
Rap-It-Up (RIU) is an HIV/AIDS awareness campaign built to reach young people with honest, practical information about prevention, testing, and care. The campaign runs as a joint effort between the Kaiser Family Foundation and BET, a collaboration that has shaped how we treat the people who visit our pages.
This policy exists for one reason: so you know what happens to your data when you spend time on the site. We wrote it in plain language because a privacy notice nobody can read protects nobody.
If something here is unclear, the Contact Us page lists the fastest way to reach a person who can answer.
Purposes of Processing
We process information for a small set of practical reasons, and we try to keep that list short on purpose.
Keeping the site running well
Some data helps us spot broken pages, fix slow load times, and understand which resources people actually use. A page about local testing options that nobody can find isn't doing its job, and basic usage signals tell us when that happens.
Measuring performance
Analytics let us see, in aggregate, how visitors move through the site. We look at patterns, not individuals.
Responding to you
When you write to us or sign up for updates, we use what you provide to reply and to send the material you asked for. Nothing more.
External Services
Running a campaign site means relying on a handful of outside providers. Here's the honest state of things, including what's in place today and what may come later.
Analytics platforms
We use analytics tooling to understand traffic patterns. As the campaign grows, we may add or change providers; when we do, this policy gets updated to reflect it.
Advertising networks
Ad network integration is planned rather than active. If and when personalized advertising arrives, we'll describe it here before it goes live, not after.
Hosting and delivery
Our hosting and content delivery partners store and serve the site's files. They handle data only as needed to keep pages loading for visitors across different regions.
A note on third parties: RIU does not sell or disclose your personal information to outside parties for their own marketing. Service providers act on our instructions, for the limited purposes above.
Information Collected
The data we hold falls into three buckets, and most of it you never have to think about.
Technical logs
Like nearly every website, our servers record standard technical details: IP address, browser type, and the pages visited. These logs are routine and help with security and troubleshooting.
Contact submissions
If you send a message through the site, we receive whatever you chose to include in it. That's entirely up to you.
Subscription inputs
Signing up for campaign updates means sharing an email address or similar detail. We use it to deliver what you subscribed to.
Cookies and Tracking
Cookies are small files a site stores in your browser. We group ours by what they actually do.
Strictly necessary
These handle the basics — remembering your consent choice and keeping your session working. The site can't function properly without them.
Analytics
These record visit patterns and performance so we can see what's working. They don't identify you personally.
Advertising
Reserved for possible future use in ad personalization. They are not active today.
Managing cookies
Your browser settings give you control. You can block or delete cookies through the privacy or settings menu of any major browser, though turning off necessary cookies may break parts of the site. For the full breakdown, see our Cookie Policy.
Data Subject Rights
The information is yours, and you have real say over it.
Access
You can ask what personal data we hold about you, and we'll tell you.
Deletion
You can request that we remove your personal data. Once we confirm the request, we act on it.
Opt-out of tracking
You can decline analytics and other non-essential tracking, either through the cookie banner or your browser controls.
Asking a question
For anything data-related, reach us through the Contact Us page. A request to a campaign this size won't get lost in a queue of thousands.
Storage and Deletion
We keep data only as long as it serves the purpose we collected it for. Technical logs roll off on a regular cycle. Contact and subscription details stay until you ask us to remove them or unsubscribe.
When data reaches the end of its retention period, or when you request removal, we delete it from active systems. Because we depend on outside hosting and analytics providers, some deletions follow their processing schedules rather than happening the same instant you ask — we pass your request along promptly and confirm once it's done.
Policy Updates
This policy will change as the campaign and the services behind it evolve. When we make a meaningful update, we'll revise the date at the top and, where the change affects how we handle your data, flag it on the site.
We'd rather over-communicate a change than surprise you with one. Checking back here from time to time is the surest way to stay current.